ARAMARK Parks & Resorts
Deploys PAR Springer-Miller Systems’ SMS|Enterprise as the
CRM for National Park and Resort Properties
SMS|Enterprise is a fully integrated Customer Relationship
Management Solution, including Central Reservations, Property Management,
Recreation Management, Point of Sale, and Internet Booking
NEW HARTFORD, NY – JANUARY 5, 2006 – PAR Springer
Miller Systems Inc. (SMS), a wholly owned subsidiary of PAR Technology
Corporation (NYSE:PTC) and the leading provider of guest-centric
hospitality management systems, is pleased to announce that ARAMARK
Parks and Resorts, an authorized concessioner of the National Park
Service, has chosen SMS|Enterprise to automate reservations management
and Internet bookings for its National Park and resorts properties,
including Lake Powell Resorts and Marina in the Glen Canyon National
Recreation Area (Arizona and Utah); Zephyr Cove Resort & Marina
in Lake Tahoe, Nevada; Shenandoah National Park in Virginia; Olympic
National Park & Forest in Washington; Denali National Park and
Glacier Bay National Park in Alaska. The Central Reservations office
is in Phoenix, Arizona.
ARAMARK Parks and Resorts operates some of the most unique national
treasures of the United States. The Parks offer visitors diverse
lake and land activities and tours, including lodges, houseboats,
powerboats, campsites and RV sites that are appreciated by millions
of guests annually.
ARAMARK had previously deployed the SMS|Host Hospitality Management
Systems’ integrated approach for Lake Powell to replace multiple
existing systems that ran the property’s front office, central
reservations and activity management needs as stand-alone applications.
This included several optional modules as Multi-Property Management,
Spa/ Recreation Scheduling, Ticket Management, Frequent Guest Tracking,
Activities Management, Retail Point-of-Sale, and Internet Booking.
“The SMS|Host application provides us a multi-faceted system
for our multi-faceted properties,” said Roger Franke, director
of information technology, ARAMARK Parks & Resorts. “From
scheduling boats and tours to improving efficiency at the front
desk, this system helps us improve our customer service levels across
the board.”
Roger Franke further explains, “Through acquisitions and
attrition over the years, each of our Parks and Resorts were using
various systems with no true continuity. The Hospitality Automation
Suite offered by PAR Springer-Miller Systems is diverse enough to
meet the needs for CRM, CRS, PMS, RMS, and POS that meet the needs
of our diverse portfolio. SMS|Enterprise will allow our Central
Reservations Agents to create a complete customized Vacation Package,
including Lodging and Recreation at any of our parks and resorts.
The CRM capability will allow us to cater to return visitors and
encourage them to try some of our other venues as well.”
John Springer-Miller, President and CEO of PAR Springer-Miller
Systems said, “The vision of our complete hospitality automation
suite is to be able to manage all aspects of vacation packaging
at full service resorts such as those managed by ARAMARK. It is
great to work with a company who recognizes the value in understanding
the guest’s preferences and leveraging the technology provided
by a CRM to improve guest service at every opportunity”.
About PAR-Springer-Miller Systems
PAR Springer-Miller Systems is a leading provider of hospitality
management solutions that meet the technology needs of all types
of hospitality enterprises including city-center hotels, destination
spa and golf properties, timeshare properties, and casino resorts
worldwide, setting the pace as a pioneer in the hospitality industry.
SMS|Host Hospitality Management System is distinguished from other
property management systems with its truly integrated design and
unique approach to guest service. The SMS|Host product suite, including
more than 2- seamlessly integrated, guest-centric application modules,
provides hotel/resort staff with the tools they need to personalize
service, exceed guest expectations, and increase revenue. For more
information on PAR Springer-Miller Systems, visit our website at
www.springermiller.com.
About PAR Technology Corporation
PAR Technology Corporation is a leading provider of professional
services and enterprise business intelligence software and hardware
to the hospitality industry. PAR develops, markets and supports
hardware and software products that improve the ability of hospitality
business professionals to make timely, fact-based business decisions.
The Company is a premier provider of I/T management solutions to
hotel and restaurant companies, with over 40,000 installations worldwide
in 100 countries. PAR is a leader in providing computer-based system
design and engineering services to the Department of Defense and
Federal Government Agencies. PAR Technology Corporation’s
stock is traded on the New York Stock Exchange under the symbol
PTC. For more information, visit the Company’s website at
www.partech.com.
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