Loreto Bay Company Installs
SMS|Host™ Hospitality Management System
Ownership Functionality Key for Resort Management
NEW HARTFORD, NY — APRIL 16, 2007 — PAR Springer-Miller
Systems, Inc. (PSMS a wholly owned subsidiary of PAR Technology
Corporation (NYSE:PTC) --- and the leading provider of guest-centric
hospitality management systems --- is pleased to announce that The
Villages of Loreto Bay have selected PAR’s SMS|Host
Hospitality Management System for their Mexican seaside resort in
Loreto, Baja California Sur.
Located along the Sea of Cortés in Baja California Sur,
Mexico, The Villages of Loreto Bay comprise a $3 billion project
which will be built over 12 to 15 years. Approximately 6,000 homes
will be situated in pedestrian-oriented, car free neighborhoods.
The project includes the 155 room Inn at Loreto Bay as well as a
Beach Club and Spa, Golf Club and retail, entertainment and recreational
facilities. With a goal of being a sustainable development, 5,000
acres of the total 8,000 acre site will be maintained as a natural
“greenlands” preserve.
“We recognized that PAR Springer-Miller had the fully-integrated
hospitality system that will grow with us over our build-out period,”
commented Rui Pereira, CIO of Loreto Bay Company. “SMS|Host
Hospitality Management System and the SMS|Owner
Fulfillment module presented the robust technology we will need
to manage the projected 3000 vacation rental units.”
“The Villages of Loreto Bay is a tremendous opportunity for
us to showcase the scalability of our guest-centric software solution,
“remarked John Springer-Miller, President and CEO of PAR Springer-Miller
Systems. “We are eager to be a key partner in the growth of
this destination resort.”
In addition to the SMS|Host Front Office
System, The Villages of Loreto Bay will utilize SMS|Multi-property
Management to segment the hotel and the rental units. SMS|Spa/Resort
Scheduling will be used for spa, tennis and dining room reservations.
Retail outlets at the spa, tennis facility and golf course will
utilize the SMS|POS Retail module. SMS|Touch Fine Dining will be
used in four outlets initially. As the property expands, SMS|Touch,
and the other SMS|Host modules, will easily accommodate the growth
and addition of new outlets. Other modules to be installed include
SMS|Baggage Handling and SMS|Membership Management.
About PAR-Springer-Miller Systems
PAR Springer-Miller Systems is a leading provider of hospitality
management solutions that meet the technology needs of all types
of hospitality enterprises including city-center hotels, destination
spa and golf properties, timeshare properties, and casino resorts
worldwide, setting the pace as a pioneer in the hospitality industry.
SMS|Host Hospitality Management System is distinguished from other
property management systems with its truly integrated design and
unique approach to guest service. The SMS|Host product suite, including
more than 2- seamlessly integrated, guest-centric application modules,
provides hotel/resort staff with the tools they need to personalize
service, exceed guest expectations, and increase revenue. For more
information on PAR Springer-Miller Systems, visit our website at
www.springermiller.com.
About PAR Technology Corporation
PAR Technology Corporation is a leading provider of professional
services and enterprise business intelligence software and hardware
to the hospitality industry. PAR develops, markets and supports
hardware and software products that improve the ability of hospitality
business professionals to make timely, fact-based business decisions.
The Company is a premier provider of I/T management solutions to
hotel and restaurant companies, with over 40,000 installations worldwide
in 100 countries. PAR is a leader in providing computer-based system
design and engineering services to the Department of Defense and
Federal Government Agencies. PAR Technology Corporation’s
stock is traded on the New York Stock Exchange under the symbol
PTC. For more information, visit the Company’s website at
www.partech.com.
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